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Marketing the cosmos

There's a fine line between generating buzz and spreading misinformation.
RELATED TOPICS: COSMOS
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Every day brings astronomy news. What grabs attention is the headline. Those big letters at the top of the page pull you in. But have you noticed how headlines have been changing?

It sometimes starts with academic, corporate, and governmental agencies that crave media attention. Public awareness brings them business or helps get them funded. So nearly everyone wants major newspapers and Internet sites to carry their event or discovery.

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