Plan on showing five or six objects. Then end it. You want them to go away wanting more, craving more astronomy. Leave them a little hungry.
Revolve your menu around diversity. With, say, an 8-inch telescope, your greatest “wow objects” are a globular cluster like the Hercules Cluster, the Orion Nebula, the Moon when it’s between six and 11 days old, Saturn, Jupiter, a low-power treat like open cluster M35, a colorful double star like Albireo, and one secret esoteric goodie, which we’ll get to in a moment. All of these look fine in less-than-perfect skies, which is probably what you have.
Start with a bright knockout treat, like the Moon or Saturn, and plan to finish with your favorite object. That’s right, save the best for last. In Hollywood, the climax always has the biggest, most expensive action. Leave them smiling.
In between, vary the action. At one point you can do a faint target, but prep them for it first. If you have a 12-inch scope, then sure, go for the Whirlpool Galaxy or NGC 4565. But first show them a photo of it; prepare them for the spiral arms or dust lane, tell them that many people can’t see it, and teach them about averted vision. Shazam! When they do see those features, they’ll shout, “I see the dust lane!” They’ll have a sense of accomplishment. Without any prep, they may instead merely mumble, “Um, that blob near the bottom, is that what I’m supposed to be seeing?” and you’ve blown it.
Now for that change-of-pace object — something very different, to keep them intrigued and entertained. Me, I attach a spectroscope and show them a bright star, usually spectral class A, like Vega or Sirius. Whoa! Gorgeous super-intense colors unlike anything else. And those obvious black hydrogen lines let you explain that this is how astronomers know what stars are made of. Their jaws will drop.
Or you might pass around binoculars and have them look at the Pleiades. Be sure to narrate it with some of M45’s cool lore and legend. Then show your best object and say good night. They’ll be hooked.
And you’ll have earned that Oscar.